关于Sony的决策过程，昨天我写了一个推测的帖子：
How and when Sony made the decision is its commercial confidence. I can only make some guesswork:
1. When the screenplay was written, it seemed like an interesting story and would make a profitable film, so the studio rushed into the auction to buy its right;
2.After the right was required, they found the story maybe good for a low budget film or a TV soap opera, but for a high budget film, it lacked enough excitement in the plot to draw large amount of audience in to generate enough box office.
3.At this point, they could choose to rewrite the screenplay, or discard it. But instead they chose to hire two most popular actors to draw audience in.
Maybe a lot of people think the decision was stupid, but from their point of view, it may be a wise choice.
If they chose to hire someone to rewrite the screen play, it would still cost them a lot of money, and there was no guarantee of box office success.
If they chose to hire a pair of popular actors, it would cost them large amount of money but they at least had some guarantee of the lowest box office. Even if the number might not make the project profitable(The highest expectation of box office was profitable of course), it would still reduce the risk of suffering heavy lose. So they chose to this option.
Too many signs showed that Sony had no confidence on the movie's success before it was released. There was almost no advertisement, only 1 trailer and no planed sequel. Obviously the studio was saving every penny to cut the cost to make the project profitable, or reduce the possible lose.
So far, the film has made 185 million and it still has many weeks run to make more. The film hasn't been released on Hollywood's largest foreign market, China, where Guardians of The Galaxy grossed 96 million. If Pratt still has a faction of star power like that, the studio may still be able to earn their investment back or even make it profitable.
So, perhaps they did have made a wise choice.
另外还有一个大表姐谈pay gap的笑话：
It seems like J-Law not only failed to understand what pay gap was, but also failed to understand the film which made her popular.
If the CEOs of those hollywood studios could speak to J-Law as freely as Haymitch to Katniss in that attic in Catching Fire, they would have told J-Law:
You (like us
) are a highest paid employee in this industry now. That means everyday, the tabloids are gonna dig your out and broadcast the details of your blunders. Every day, your private life becomes theirs. From now on, your job is to be a distraction, so people forget what the real problems (like pay gap) are.....
