Yet despite Leica’s efforts to disavow the video, F/Nazca Saatchi & Saatchi, the PR company that represents the German firm in Brazil and which produced the film, said on Friday that it was “developed together” with its client’s representatives in Brazil.
F/Nazca “would never [harm] its huge reputation by creating, producing and airing a work without the proper approval of its client”, spokeswoman Carolina Aranha said in an interview on Friday.