Come to learn Business English with Michelle!

[Michelle Libra]

Come to learn English of Business Administration with Michelle!

Hi there,

Please come here to learn English of Business Administration with me now!

I will talk something on business every day and hope you join in our discussion as well as read them.

More participations will enhance your Business English level faster!

 

[Michelle Libra]

Jun 4th, 2006

Do you know CRM? It's really a popular terms in business world! It is the acronym of CUSTOMER RELATIONSHIP MANAGEMENT ----

Customer relationship management

The process of identifying prospective buyers, understanding them intimately and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.

It is quite difficult to record everything about our customers and make schedules to provide individal services for them continuously. On the other hand, we also need to discover the trends of market by studying the collected information. So it comes the CRM system. What do you think about it? And how do you apply it in practice?

 

[annieyu]

Hi there,

Please come here to learn English of Business Administration with me now!

I will talk something on business every day and hope you join in our discussion as well as read them.

More participations will enhance your Business English level faster!

I hope so and thank you for your effort.You change your focus from Calcary forum to English forum.Welcome you.I do hope I can learn more from you.

 

[Michelle Libra]

I hope so and thank you for your effort.You change your focus from Calcary forum to English forum.Welcome you.I do hope I can learn more from you.

Thank you for your appreciation! It's good for us to learn more in the everyday life. Since that we are in an English society, we shall be pratical and sedulous to continue the English study. Athough we can not speak as the local Canadians, we are still enjoy our life as well!

 

[Michelle Libra]

Customer Value: The unique combination of benefits received by targeted buyers that include quality, price, convenience, on-time delivery and both before-sale and after-sale service.

Environmental factors: The uncontrollable factors involving social, economic, technological, competitive and regulatory forces.

Exchange: The trade of thing of value between buyer and seller so that each is better off after the trade.

Macromarketing: The study of the aggregat flow of a nation's goods and services to benefit society.

Micromarketing: How an individual organization directs its marketing activities and allocates its resources to benefit its customers.

 

[Michelle Libra]

Market: People with the desire and with the ability to buy a specific product.

Market orientation: Focusing organizational efforts on continuously collecting information about customer needs and competitors' capabilities, sharing this information across departments and using the information to creat customer value.

Marketing: The process of planning and executing the conception, pricing, promotion and distribution of ideas, good and services to creat exchanges that satisfy individual and organizational objectives.

Marketing Concept: The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals.

 

[Michelle Libra]

Target Market: One or more specific groups of potential consumers toward which an organization directs its marketing program.

Ultimate Consumers: The people who use the goods and services purchased for a household.

Utility: The benefits or customer value received by users of the product.

 

[Michelle Libra]

Benchmarking: Discovering how others do something better that your own firm so you can imitate or leapfrog competition.

Business definition: The purpose for which an organization exists.

Business unit level: Level at which business unit managers set the direction for their products and markets.

Competencies: An organization's special capabilities, including skills, technologies, and resources that distinguish it from other organizations.