如何从中国重新进口加拿大的猪肉中获利?

Maple Leaf Foods’s venture into meat alternatives: consumers love it, investors need some persuading
David Berman Updated November 22, 2019
Maple Leaf Foods Inc. is making a big bet on meat alternatives in a bid to tap into rising consumer interest in plant-based burgers. The problem: It’s an expensive wager that’s weighing on the share price.


The stock is down 36 per cent over the past two years, including a 13.7 per cent one-day slide after the company reported disappointing third-quarter financial results at the end of October. Given that meat sales increased at a decent clip of 5 per cent during the quarter, the company’s diversification from bacon, cold cuts and oven-roasted turkey is a big reason for the downturn.


So over the longer term, will this strategy pay off?


Maple Leaf had been generating impressive returns for its shareholders before expanding into meat alternatives in 2017 through the U.S.-based acquisitions of Lightlife Foods and Field Roast Grain Meat Co.


Between the end of 2015 and the end of 2017, the share price increased 51 per cent, double the gain of the S&P/TSX Composite Index over the same two-year period (not including dividends). It touched a record high of $36.94 in Toronto in December, 2017.


Annual profit surged between 2015 and 2017, from $42-million to $164-million. Over the same period, profit margins expanded to 10.8 per cent from 6.7 per cent as Maple Leaf cut costs.


But sales grew more slowly, increasing less than 7 per cent over the entirety of this two-year period and underscoring the need to diversify into higher-growth markets. Plant-based proteins fit the bill with tantalizing growth prospects. According to Nielsen, 21.6 per cent of U.S. households are now purchasing meat alternatives, up from just 1.6 per cent a year ago.


The early success of Beyond Meat Inc. underscores investor interest. After an initial public offering in May, the shares surged 840 per cent by July amid hopes for soaring sales worldwide – including Canada, its second largest market outside the United States. In the third quarter, the California-based company reported that revenue increased 250 per cent year-over-year to US$92-million.


But this is by no means a wide-open market with guaranteed success. Beyond Meat’s share price has succumbed to gravity in recent months, falling 68 per cent from its high after a secondary offering, interest among short-sellers and rising competition.


To name just two recent additions, Tyson Foods Inc. launched its plant-protein division, called Raised & Rooted, in June. Smithfield Foods Inc. launched its meat alternative, Pure Farmland, in August.


Maple Leaf may be a couple of years ahead of these meat-producing rivals, but the advantages are difficult to see in recent financial numbers, where expenses related to the rollout of meat alternatives are troubling.


Selling, general and administrative expenses (SG&A) for the plant protein group – largely related to advertising and promotional activities – rose to $44.9-million in the third quarter, up from $8.6-million a year ago. Put another way, expenses were 95.5 per cent of sales, up from 23.9 per cent last year.


“The big cause for concern based on the conversations we have had with many investors was the SG&A spending rate during the quarter, and the likelihood that this will continue for the foreseeable future," Derek Dley, an analyst at Canaccord Genuity, said in note.


Mr. Dley’s take? He believes that Maple Leaf’s declining share price reflects dimming optimism over the plant protein group. Mr. Dley estimates that it is trading at book value, which ignores the group’s potential. He noted that Maple Leaf is expecting revenues from meat alternatives to rise by 30 per cent to 35 per cent annually for the next decade, to $3-billion by 2029.


“The prize at the end of the day could be substantial,” Mr. Dley said in his note.


There are a lot of moving parts here, though. Meat is meat – but meat alternatives will need continuous research and development to keep up with rivals, all but ensuring ongoing costs. And it’s hard to believe that the competitive environment, already heating up, will subside anytime soon.


Consumers are loving it. Investors are going to need some convincing.
 
为什么会认为加拿大的猪肉很难吃呢?
我经常用Costco的猪肉糜做肉饼炖蛋,就放点酒、盐、胡椒粉,全家没人说不好吃,也给孩子做了带去学校的盒饭,也经常用猪软骨炖汤,并不觉得有啥异味。
我也不觉得
 

heyday

低头的那个才是我
Maple Leaf Foods’s venture into meat alternatives: consumers love it, investors need some persuading
David Berman Updated November 22, 2019
Maple Leaf Foods Inc. is making a big bet on meat alternatives in a bid to tap into rising consumer interest in plant-based burgers. The problem: It’s an expensive wager that’s weighing on the share price.


The stock is down 36 per cent over the past two years, including a 13.7 per cent one-day slide after the company reported disappointing third-quarter financial results at the end of October. Given that meat sales increased at a decent clip of 5 per cent during the quarter, the company’s diversification from bacon, cold cuts and oven-roasted turkey is a big reason for the downturn.


So over the longer term, will this strategy pay off?


Maple Leaf had been generating impressive returns for its shareholders before expanding into meat alternatives in 2017 through the U.S.-based acquisitions of Lightlife Foods and Field Roast Grain Meat Co.


Between the end of 2015 and the end of 2017, the share price increased 51 per cent, double the gain of the S&P/TSX Composite Index over the same two-year period (not including dividends). It touched a record high of $36.94 in Toronto in December, 2017.


Annual profit surged between 2015 and 2017, from $42-million to $164-million. Over the same period, profit margins expanded to 10.8 per cent from 6.7 per cent as Maple Leaf cut costs.


But sales grew more slowly, increasing less than 7 per cent over the entirety of this two-year period and underscoring the need to diversify into higher-growth markets. Plant-based proteins fit the bill with tantalizing growth prospects. According to Nielsen, 21.6 per cent of U.S. households are now purchasing meat alternatives, up from just 1.6 per cent a year ago.


The early success of Beyond Meat Inc. underscores investor interest. After an initial public offering in May, the shares surged 840 per cent by July amid hopes for soaring sales worldwide – including Canada, its second largest market outside the United States. In the third quarter, the California-based company reported that revenue increased 250 per cent year-over-year to US$92-million.


But this is by no means a wide-open market with guaranteed success. Beyond Meat’s share price has succumbed to gravity in recent months, falling 68 per cent from its high after a secondary offering, interest among short-sellers and rising competition.


To name just two recent additions, Tyson Foods Inc. launched its plant-protein division, called Raised & Rooted, in June. Smithfield Foods Inc. launched its meat alternative, Pure Farmland, in August.


Maple Leaf may be a couple of years ahead of these meat-producing rivals, but the advantages are difficult to see in recent financial numbers, where expenses related to the rollout of meat alternatives are troubling.


Selling, general and administrative expenses (SG&A) for the plant protein group – largely related to advertising and promotional activities – rose to $44.9-million in the third quarter, up from $8.6-million a year ago. Put another way, expenses were 95.5 per cent of sales, up from 23.9 per cent last year.


“The big cause for concern based on the conversations we have had with many investors was the SG&A spending rate during the quarter, and the likelihood that this will continue for the foreseeable future," Derek Dley, an analyst at Canaccord Genuity, said in note.


Mr. Dley’s take? He believes that Maple Leaf’s declining share price reflects dimming optimism over the plant protein group. Mr. Dley estimates that it is trading at book value, which ignores the group’s potential. He noted that Maple Leaf is expecting revenues from meat alternatives to rise by 30 per cent to 35 per cent annually for the next decade, to $3-billion by 2029.


“The prize at the end of the day could be substantial,” Mr. Dley said in his note.


There are a lot of moving parts here, though. Meat is meat – but meat alternatives will need continuous research and development to keep up with rivals, all but ensuring ongoing costs. And it’s hard to believe that the competitive environment, already heating up, will subside anytime soon.


Consumers are loving it. Investors are going to need some convincing.
说起这个代肉,sales 已经涨了这么多,身边怎么没有什么产品可以买的
而且我看到新闻里面Beyond Meat用的是在琼脂上培养肌肉细胞,这个技术比用植物蛋白做代肉先进许多的样子,就是担心会不会有什么基因异变的问题。要是能看到更多的消费实例就好了。
 
说起这个代肉,sales 已经涨了这么多,身边怎么没有什么产品可以买的
而且我看到新闻里面Beyond Meat用的是在琼脂上培养肌肉细胞,这个技术比用植物蛋白做代肉先进许多的样子,就是担心会不会有什么基因异变的问题。要是能看到更多的消费实例就好了。
Beyond Meat很多店里都可以买到的。
 
说起这个代肉,sales 已经涨了这么多,身边怎么没有什么产品可以买的
而且我看到新闻里面Beyond Meat用的是在琼脂上培养肌肉细胞,这个技术比用植物蛋白做代肉先进许多的样子,就是担心会不会有什么基因异变的问题。要是能看到更多的消费实例就好了。
IGA就有
 
求猪肉糜做肉饼炖蛋的做法
这个很简单,抓一把肉末放碗里,加些调理酒、盐、胡椒粉,戴个一次性手套调均匀,最好肉末有些粘性,如果肉末比较干就放一点水调匀,最后肉末上面打一个或两个鸡蛋,均匀地撒点盐,否则蛋没有味道,锅里放水蒸大约15分钟就可以了,这个菜冷了的话比较硬,所以尽量按需要的量一次性吃完做,不要剩下。
 

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