The confounding consistency of color categories.
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CULTURE | LINGUISTICS
Why Red Means Red in Almost Every Language
The confounding consistency of color categories.
BY CHELSEA WALDILLUSTRATION BY FRANCESCO IZZO
When Paul Kay, then an anthropology graduate student at Harvard University, arrived in Tahiti in 1959 to study island life, he expected to have a hard time learning the local words for colors. His field had long espoused a theory called linguistic relativity, which held that language shapes perception. Color was the “parade example,” Kay says. His professors and textbooks taught that people could only recognize a color as categorically distinct from others if they had a word for it. If you knew only three color words, a rainbow would have only three stripes. Blue wouldn’t stand out as blue if you couldn’t name it.